THE INFORMATION WE COLLECT ABOUT YOU
We may collect information directly from you, from third parties, and automatically through your use of our Site.
Information We Collect Directly. You can create an account with us, and in order to do so, you must submit your name and email to us. You are not required to do so in order to make a purchase, and you can browse our Site without creating an account. However, you must provide us certain personal information in order to make a purchase, participate in a sweepstakes, contest, or survey sponsored by us, sign up for deals, or use certain Site features (e.g., the “contact us” form), you must provide us certain personal information (e.g., name, address, email address, payment information, etc.). In addition, we also may collect certain optional information through the Site. For instance, we may ask you for additional information, such as your preferences and birthday (MMDD) so that we can send you information and offers we think will interest you, personalize your experience with us, and for other marketing, research and analytics purposes.
Your Content. We may allow you to post reviews, comments, photos or other content to our Site, and if you do, we collect information about what you post and may associate this with the other information we have collected about you.
Information We Collect Automatically. We may automatically collect the following information about your use of our Site through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site and or use our Site; and the referring URL, or the webpage that led you to our Site, and the following: access time, browser type, device ID, domain name, IP address, page views and referring URL. We may combine this information with other information that we have collected about you, including, where applicable, your user name, name, and other personal information Please see the section “Cookies and Other Tracking Mechanisms” below for more information.
HOW WE USE YOUR INFORMATION
We use your information, including your personal information, for the following purposes:
o To provide our services to you, to communicate with you about your use of our Site, to respond to your inquiries, to fulfill your orders, and for other customer service purposes. o To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Site. o For marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Site on third party websites. o To better understand how users access and use our Site and use our products both on an aggregated and individualized basis, in order to improve our Site and respond to user desires and preferences, and for other research and analytical purposes. To protect our own rights and interests, such as to resolve any disputes, enforce our Terms of Service, or to respond to legal process.
HOW WE SHARE YOUR INFORMATION
We may disclose the personal information we collect as follows:o Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf.o Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy.o Marketing Partners. We may also share your personal information with select companies, who may send you news, offers, promotions and other information we think may interest you, or who may contact you to ask your opinion on various topics. You may opt-out of our sharing your information in this way, as set forth in the Choices section below.o Users. When you post content on our Site, your name any information that you post, will be available to, and searchable by, all users and visitors of the Site.o Business Transfers. If all or part of our business or assets are merged with or sold to another company, or as part of a bankruptcy proceeding, your personal information will be transferred to the surviving or acquiring company.o In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, subpoena or other legal process.o To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved. Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or other purposes.
COOKIES AND TRACKING
We and our third party service providers use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).
Cookies. “Cookies” are small data files stored on your own computer’s hard drive. We (and our third party providers) use cookies to facilitate the operation of our Site (e.g., as part of the account login and checkout features), to personalize the content we display to you, and for analytics, marketing, and advertising purposes. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to reject cookies, certain functions and applications on our Site may not work properly.
Pixel Tags. Pixel tags (a.k.a. web beacons, web bugs or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, though, clear GIFs are embedded invisibly on web pages, not stored on your hard drive. We might use clear GIFs to track the activities of users of our Site, help us manage content, and compile statistics about usage. We and our third party service providers also might use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
Third Party Analytics. We use automated devices and applications, such as Google Analytics, (for more information, click ) to evaluate usage of our Site, including to determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online or offline activity. We use these tools to help us improve our Site, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties.
Do Not Track Browser Settings. Our Site currently do not recognize browser do-not-track signals/requests. (For more information about Do Not Track signals, please click ). You can, however, opt out of certain targeted advertising as noted below.
THIRD-PARTY AD NETWORKS
We work with third parties such as network advertisers to display advertisements on our Site, to assist us in displaying advertisements on third party websites, and to evaluate the success of our advertising campaigns. These third parties may display advertisements based on your visits to our Site as well as other websites, in order to show you more relevant ads for products and services you might be interested. These third parties’ practices are governed by their own privacy policy, not this one. We may provide these third-party advertisers with information about your usage of our Site, as well as other aggregate or non-personally identifiable information.
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information about interest-based advertising and ad networks, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.aboutads.info/choices (DAA), and www.networkadvertising.org/optout_nonppii.asp (NAI). Opting out of one or more NAI or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies, if your erase your cookies, or if you use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective.
